Privacy policy
This Privacy Policy sets out My Little Cupcake's commitment to protecting the privacy of personal information provided to us, or otherwise collected by us, offline or online, including through our mylittlecupcake.com.au website. In this Privacy Policy we, us or our means My Little Cupcake and Finback Pty. Ltd. ACN: 630 540 439.
It should be noted that we use Shopify to host our website, and as a result we and our website users are subject to their Privacy policies. These are detailed here: Shopify Privacy Policy
Personal information
The types of personal information we may collect about you include:
- your name;
- images you supply to us;
- your contact details, including email address, mailing address, street address and/or telephone number;
- Information collected as part of an order for an event or decorations including but not limited to:
- marital status;
- anniversary;
- your age;
- birthday;
- Names of children, friends or family members;
- your credit card or other financial details;
- details of products and services we have provided to you and/or that you have enquired about, and our response to you;
- information about your access and use of our Site, including through the use of Internet cookies.
- additional personal information that you provide to us, directly or indirectly, through your use of our Site, associated applications, associated social media platforms and/or accounts from which you permit us to collect information; and
- any other personal information requested by us and/or provided by you
We may collect these types of personal information directly from you or it may be supplied by third parties, such as friends, associates or relatives when making an enquiry or placing an order.
Collection and use of personal information
We may collect, hold, use and disclose personal information for the following purposes:
- to contact and communicate with you;
- for internal record keeping and administrative purposes;
- for analytics, market research and business development, including to operate and improve our Site, associated applications and associated social media platforms;
- with explicit consent, for advertising and marketing, including to send you promotional information about our products and services that we consider may be of interest to you;
- to comply with our legal obligations and resolve any disputes that we may have; and
- to consider your employment application.
Disclosure of personal information to third parties
We may disclose personal information to:
- third party service providers for the purpose of enabling them to provide their services, including couriers, webhosting and server providers, maintenance or problem-solving providers and payment systems operators;
- our employees;
- anyone to whom our business or assets (or any part of them) are, or may (in good faith) be, transferred;
- courts, tribunals, regulatory authorities and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights;
How we treat personal information that is also sensitive information
We understand that the food and services we supply are often associated with personal occasions and circumstances and that to celebrate that you may provide us with particularly sensitive information. Sensitive information means information relating to your racial or ethnic origin, political opinions, religion, trade union or other professional associations or memberships, philosophical beliefs, sexual orientation or practices, criminal records or health information.
When taking orders Sensitive information is a subset of personal information that is given a higher level of protection under the Australian Privacy Principles.
We commit to only capturing and using that information to provide that service to yourself and it will not be used for any other purpose, nor disclosed to anyone except employees who provide the service or where required by Law.
Your rights and controlling your personal information
Choice and consent: Please read this Privacy Policy carefully. By providing personal information to us, you consent to us collecting, holding, using and disclosing your personal information in accordance with this Privacy Policy. You do not have to provide personal information to us, however, if you do not, it may affect your use of this Site or the products and/or services offered on or through it.
Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this Privacy Policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.
Restrict: You may choose to restrict the collection or use of your personal information. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us using the details below.
Access: You may request details of the personal information that we hold about you. An administrative fee may be payable for the provision of such information. In certain circumstances, as set out in the Privacy Act 1988 (Cth), we may refuse to provide you with personal information that we hold about you.
Correction: If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us using the details below. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading or out of date.
Complaints: If you believe that we have breached the Australian Privacy Principles and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint.
Unsubscribe: To unsubscribe from our e-mail database or opt-out of communications (including marketing communications), please contact us using the details below or opt-out using the opt-out facilities provided in the communication.
Storage and security
We are committed to ensuring that the personal information we collect is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the personal information and protect it from misuse, interference, loss and unauthorised access, modification and disclosure.
We cannot guarantee the security of any information that is transmitted to or by us over the Internet. The transmission and exchange of information is carried out at your own risk. Although we take measures to safeguard against unauthorised disclosures of information, we cannot assure you that the personal information we collect will not be disclosed in a manner that is inconsistent with this Privacy Policy.
Links to other websites
Our Site may contain links to other websites. We do not have any control over those websites and we are not responsible for the protection and privacy of any personal information which you provide whilst visiting those websites. Those websites are not governed by this Privacy Policy.
Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
We use the following cookies to optimize your experience on our Site and to provide our services.
Cookies Necessary for the Functioning of the Store
Name | Function |
---|---|
_ab | Used in connection with access to admin. |
_secure_session_id | Used in connection with navigation through a storefront. |
cart | Used in connection with shopping cart. |
cart_sig | Used in connection with checkout. |
cart_ts | Used in connection with checkout. |
checkout_token | Used in connection with checkout. |
secret | Used in connection with checkout. |
secure_customer_sig | Used in connection with customer login. |
storefront_digest | Used in connection with customer login. |
_shopify_u | Used to facilitate updating customer account information. |
Reporting and Analytics
Name | Function |
---|---|
_tracking_consent | Tracking preferences. |
_landing_page | Track landing pages |
_orig_referrer | Track landing pages |
_s | Shopify analytics. |
_shopify_fs | Shopify analytics. |
_shopify_s | Shopify analytics. |
_shopify_sa_p | Shopify analytics relating to marketing & referrals. |
_shopify_sa_t | Shopify analytics relating to marketing & referrals. |
_shopify_y | Shopify analytics. |
_y | Shopify analytics. |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
For any questions or notices, please contact our Privacy Officer at:
Finback Pty Ltd, trading as My Little Cupcake ACN 630 540 439
Email: Enquiries@mylittleCupcake.com.au or by mail using the details provided below:
62 Ben Boyd Rd, Neutral Bay NSW 2089, Australia
Last update: 1/12/2022